单双各四肖资料ZAOGAODEYONGHUTIYAN、RANGRENMOBUZHUTOUNAODEWANFA、GUOSHIDEHUAMIAN。ZHEZHISHIQIZHONGYIXIEDUIYUMachine ZoneDEDAREMENYOUXI，LIRUGame of War，Mobile StrikeHEXIANZAIDEFinal Fantasy XVDEZHUGUANKANFA，LAIZIYUWOZAIYOUXIXINGYEZHONGDETONGBANMEN。
单双各四肖资料RANERPIEKAIZHEXIEXIAOJIPINGJIA，Game of WarCENGZAISHOUYIZUIGAODE5GEYOUXIZHONGYOUYIXIZHIDI，BINGQIEZHANJUZHEGEWEIZHIDALIANGNIANDUO，TADEJIRENZHEMobile StrikeYEJIARULEZUIREMENDEMIANFEISHOUYOUZHENYING，RANHOUJIEZHUDISANGEYOUXI，YUSquare EnixLIANHEZHIZUOFinal Fantasy XV：New EmpireYELAILE，ZHIJIECHUANGRUQIAN50。
Machine ZoneKAOQIXIADELIANGDAJUTOUGame of WarHEMobile StrikeZAISHOUYIBANGSHANGMINGLIEQIANMAO。7YUE，WANJIAQUNTIBAJIAODIANZHUANYIDAOLEJISHIFABUDEXINSHOUYOUFinal Fantasy XV：New EmpireSHANG，ZHEYEDAOZHILEZHIQIANLIANGKUANYOUXIDEPAIMINGXIAHUA。ZHEZHISHIXIAYIGEXIAOTAIJIEHUANSHIDIERUDIGUZAIYESHANGYEBULAILE？BENXILIEWENZHANGJIANGHUIJUJIAOZAIZHEGEWENTISHANG，TANXUNDAAN。
NGDZHIZUODEThe Master of OrionXILIEJIUSHIFEICHANGDIANXINGDE4XYOUXI，SHEJIDAOLEKONGJIANTANSUOHEJIAOYI。
Game of WarZICHENGSHIYIGE“…JIAOHUSHIDONGZUOLEIDAXINGDUORENZAIXIANYOUXI”，YESUANSHIGEICHANGSHIMIAOSHUZHELEIYOUXITICAIDERENKAILEGEHAOTOU。DANSHIWOGENGXIHUANYONGYIGESHAOWEIBUTONG，GENGLAOSHIDESHUYU：4X。
单双各四肖资料ZHEGEXINZAOSHUYUQIYUANYU1990NIANDAI，YONGLAIMIAOSHUPCDUANDECELVEXINGYOUXI，WANJIAZAICILEIYOUXIZHONGKEYITONGZHIDIGUO，JINXINGTANSUO（eXplore）、TUOZHANG（eXpand）、KAIFA（eXploit）、ZHENGFU（eXterminate）。YOUXIESHUXIDEYOUXIJIUYINGYONGLEZHEXIEJIZHI，BAOKUOAge of Empires, Civilisation, Alpha Centauri, Total War: RomeHEMaster of Orion。
单双各四肖资料ZHENGFUZHIDESHIGONGJIBINGXIAOMIEDIFANGWANJIA。（YOUXIBANGZHU：HUOZHEZAIGame of WarZHONGSHIBALINGYIGEWANJIA“HUALING”）YOUXIEYOUXIZHONG，DAOZUIHOUSUOYOULINGYUDOUHUIBEIGEGEWANJIAZHANLING，YAOJINTUOZHANGZHIYOUXIAOMIEDIFANGZHEGEXUANZE。
单双各四肖资料RUJINDEXIFANGSHOUYOU，mid-coreSHICHANGSHIYOU4XYOUXI（LIRUGame of War， Mobile Strike），JIANZAO&ZHANDOULEIYOUXI（LIRUClash of Clans，Boom Beach）HETONGBUZHANDOULEIYOUXI（LIRU Clash Royale，HearthstoneYEMIANQIANGSUANBA）ZHUDAODE。
JINWUNIANZUODEZUICHENGGONGDE4XSHOUYOUBAOKUOClash of Kings, Vikings, Mobile StrikeHEKingdoms of Camelot。
2011NIAN，KabamGONGSIZAIYIDONGPINGTAISHANGFABULETAMENZHIQIANZAIFacebookSHANGDAHUOCHENGGONGDEYOUXIKingdoms of Camelot。FacebookYOUXISHIZHONGGUOPCWANGYOUDEFUKEPIN，ZHEZHONGWANGYOUZAIDONGFANGFEICHANGSHOUHUANYING。
单双各四肖资料YUQIYAOBAZHANZHENGBUFENZUOCHENGLEISIAge of EmpireHUOZHETotal WarLIMIANNEIYANGJINGXIKAOJIU，WANQUANKAOYUANYOUXIJIAOHUDAIDONG，NISHENZHIDOUKANBUDAOZHANZHENGSHIZENMEFASHENGDE!
XIANZAIWOMENSHUXIDEZHEZHONGHUAFENGHECHENGSHIDENGJUSHITUZUIZAOSHIQIYUANYU2011NIANFABUDEKingdoms of CamelotSHOUYOU。ZHEYOUXIBIGame of WarZAOFABULEZHENGZHENGSANNIAN，Game of WarCONGTANEILIJIEJIANLEFEICHANGDUODEDONGXI。
ZHEGEYOUXIDUIKabamGONGSILAISHUOSHIYIDASHUOGUO，YUSHITAMENJUEDINGGEIYOUXIHUANGEBAOZHUANG，SHOUQUANZHIZUOLEYUDIANYINGPEITAODEYOUXIThe Hobbit: ingdoms of Middle Earth，FABUYU2012NIANNIANDI。ZHEKUANYOUXIYESHIGECHENGGONGZHIZUO，WEIKabamZHIZUO4XSHOUYOUDAXIALEJICHU。
RANER，PINGXINERLUN，JINGUANZHEXIEYOUXIZAISHICHANGSHANGQUDELEJUDACHENGGONG，DANSHIZHIDAO2013NIANYOUFENGTOUGONGSIZHICHIDEMachine ZoneFABULEGame of War，CAIRANG4XSHOUYOUDAFANGGUANGCAI。
Machine ZoneDEZAOQIYOUXIiMob。ZHESHIYIKUANLEIZyngaQIXIAFacebookPINGTAIZUOPINMafia WarsYOUXIDECHUNYIDONGBANFEIJISHIDUORENYOUXI
YINCI，TAMENJUEDINGZHIZUOYOUXI，BINGQIEYOUZIXINNENGGOUHUODEZUGOUDEYONGHUJICHU，QUDECHENGGONG。YUSHITAMENZAI2012NIANKAISHIZHIZUOGame of War，80GERENDETUANDUIHUALE18GEYUESHIXIANLEZHEGEMUBIAO。BAOKUOJIANSHETONGXUNJICHUSHESHIHEYUYANFANYIYINGYONGCENG，RANGSHIJIEGEDIDEWANJIACANYUDAOJIEMENGHEJIAOLIUZHONG。DANSHIJINGCAIDEHUANZAIHOUTOU。
WORENWEIMachine ZoneDEGUSHIHUANSHIHENNENGQIFARENDE，YINWEITAGAOSURENMENJISHINIZAIGUOQUZAOYUGUOCUOZHE，HUANSHINENGGAIBIANJINGYU，SHOUHUOCHENGGONG。WOZHIQIANJIANGUOTAMENDECEO Gabe LeydonZUOYANJIANG，TAGEIWODEYINXIANGSHIYIWEIJIQINGSISHEDELINGDAOZHE。HENXIANRAN，TAZAIZHIZUOGame of WarSHANGXIALEDAZHU，YEYINGDEPIAOLIANG。
但是他們是如何實現的呢？你可以在后續發布的文章找到答案，我們深入挖掘了core game的部分內容，還有行業內其中一家巨頭游戲公司背后的游戲系統設計。（原鏈接 ?）
SUIRANANLISHUOKabamQIXIADEKingdom of CamelotCAISHIDIYIKUANZAIapp storeHUODECHENGGONGDE4XSHOUYOU，DANSHIZAICIWENDEDABUFENPIANFUZHONGWOMENHUANSHIJUJIAOZAIGame of WarSHANG，BIJINGTASHIZUICHENGGONGDE4XSHOUYOUBINGQIERANGMachine ZoneGONGSISHENGMINGYUANYANG。
HENDUOHENDUORENZAIGame of WarJIAOCHENGSHIJIUFANGQILE。CONGJIEMIANSHANGLAIKANZHENDESHIFEICHANGGUOSHI，YOUXIWANFAYESHIHENJIANDANDEDIANLAIDIANQU。TAJIAONIYIXIEYOUXIJIBENDEDONGXI，DANSHIBINGMEIYOUZHIJIEGAOSUWANJIAWEISHENMEYAOZHEMEZUO。SHIJISHANG，DABUFEN4XSHOUYOUZAICHENGXIANYOUXINEIRONGFANGMIANZUODEDOUBUDAHAO，ZHESHIGEQIGUAIDEXIANXIANG。
单双各四肖资料Game of WarDEYIQIEDOUHEQUANLIYOUGUAN。HAOBUKUAZHANGDISHUO，YOUXIXIANSHIWANJIADESHILICHAYIYIJINGDAOLEBICANWANJIADEDIBULE，TEBIESHINIMENZAIYIGENDUORENDEYOUXIHUANJINGLI，RENHEXIWEIDESHUZHICHAYIBIANHUADOUHUIRANGWANJIAXIZHIRUWEIDIGANSHOUDAODESHILIBOYIDECANKU。
SHANGMIANDETUJIETIXIANLEFENGJIANSHEHUIXIADEQUANLIJINZITA。Game of WarDEYOUXIJIEGOUHESHEHUIKUANGJIAHEZHEGETUJIESHIFENYIZHI，ZHONGJIMUBIAOJIUSHICHENGWEIGUOWANG。
单双各四肖资料WEILEFUHEZHONGSHIJIDEFENGGESHEDING，Game of WarCHUANGZAOLEHENDUO“YOUXIZHONGDEYOUXI”LAIZHICHIFENGJIANBEIJINGXIADEQUANLIJINZITA。SHISHISHANG，RUGUONIKANGUOGame of Thrones，JIUNENGGANJUEDAOJUZHONGBUTONGJIAZUZHIJIANDEGUANXIJIUHEGame of WarZHONGBUTONGWANJIAZHIJIANDEGUANXIHENXIANGSI。
单双各四肖资料FreyJIAZUDELINGZHUWalder FreySHIGEBEIBIXIAOREN，ZHIWEIZIJIKAOLV!ZHEYESHIGEBIAOXIANGame of WarHE4XYOUXIZHONGSHEHUIJUSHIKENENGFASHENGBIANGEDEDIANXINGLIZI
Game of WarZHONGDEWANGGUODITU。MEIGEJUDIANDOUKEYIKANCHUWANJIAMENZAIYOUXIZHONGTOURULEHENDUOSHIJIAN。
Game of WarCHENGTAZIJISHIYIGEDAXINGDUORENZAIXIANCELVEYOUXI，ZHEBINGBUSHIHUANGYAN。ZHEYOUXISHIGEDAXINGDUORENZAIXIANDEYONGHENGSHIJIE，SUOYOUDONGXIDOUCHUYUJINXINGSHI。YOUXIZHONGDEMEIGEXINGDONGDOUHUITONGGUOGUANGBOXITONGRANGSUOYOUWANJIAZHIDAO，JIUDENGYUMEICIGONGJI、MEICIXINGJUNHUANYOUMEICIJIAOYIDOUSHIGONGKAIDE。
YIZHIJUNDUIZHENGCHAOZHUDIFANGCHENGSHIXINGJIN，ZHUNBEIFADONGGONGJI。DENGDAOJUNDUIDAODAMUDEDISHI，ZHISHENGXIA2:51。HUAFEIYIDINGSHIJIANDAODAMUDEDISHIGame of WarHE4XSHOUYOUWANFAZHONGHENZHONGYAODEYIBUFEN，YEDUIYOUXIQIZHUPINGHENGZUOYONG。
单双各四肖资料YONGYIZHANGJIANDANDETULAIJIESHIGame of WarZHONGDEJUEDUIHEXINXINGDONG（YOUXIBANGZHU：absolute core actions）。ZHEYOUXIFEICHANGSHENAO，YAOBASUOYOUDONGXIDOUFANGZAIYIZHANGTULIJIESHISHIZAISHITAINANLE。
单双各四肖资料BENZHISHANGLAISHUO，Game of WarHETADEHOUXUCHANPINWANFASHIHENXIANGSIDE。ZAIZHEGEJUDADEYOUXISHIJIEZHONG，WANJIAMENKEYIJIANLIZIJIDEJUDIANRONGNATAMENDESHIMIN。SHIJIEBEIBUTONGWANJIADEWANGGUOGUAFEN，WANJIAMENBUDUANSHENGJITAMENDECHENGSHI，JUNDUIHEYINGXIONG，KEWANGBIANDEGENGJIAQIANGDA，ZUIZHONGZAIZHEGESHIJIEZHONGSHOUWODAQUAN，JUNLINTIANXIA。
DUIYUMIANFEIYOUXILAISHUO，LIYONGXIANSHIHEQUEFANAIXINSHIZUICHUANTONGYESHIZUIYOUXIAODEYINGLISHOUDUAN。ZAIGame of WarZHONG，ZHIXINGYIXIANGXINGDONGXUYAOHUAFEIXIESHIJIANCAINENGWANCHENG。
单双各四肖资料ZAIGame of WarZHONGYEYOUJIASUGONGNENG，YOUDUANSHIJIANDEYEYOUCHANGZHIJITIANDE。ZAILIUCHENGSHEJISHANG，ZHEYANGJIUKEYIBANGZHUPINGHENGBUTONGSHIJIANCHANGDUDEDANCILIUCHENG，YEYOUYIYUJIANGLIXUNHUANHEYINGLIJIHUI。
单双各四肖资料XIANGYAOZAIGame of WarZHONGSUODUANLIUCHENGBINGBUNAN，ZHIYAOBAJIBENXINGDONGDOUANPAIHAO，DENGDAITAMENWANCHENGJIUHAOLE，“MEITIANDOUXUYAOANPAIXUDUOXIAORENWU”ZHEZHONGMOSHIYIJINGBEIZHENGMINGZAIF2PYOUXIZHONGLVSHIBUSHUANG。
单双各四肖资料ERQIEHUIYOUNAGEF2PYOUXIBURANGNIHUAQIANTIAOGUODENGDAISHIJIANA？Game of WarYETIGONGLEZHEZHONGJIHUI，YIFANGWANJIAMENXIANGYAOGANJINDU，KUAIDIANJIESHUDANGQIANDERENWU。
JIBENXINGDONGHEHEXINYOUXIJINMILIANXI。YOUXIGULIWANJIAMENWANCHENGYUANZHENGRENWU，ZHENENGGOUCUSHITAMENQUWANCHENGGENGDUOJIBENXINGDONG，LEIJIJINDU，BIANDEGENGJIAQIANGDA。RUCITAMENJIUNENGZAIPvPZHONGGENGJIASHULIAN，HOUQIZAIthe Kingdom ViewDEelder gameZHONGGENGJIADEXINYINGSHOU。
单双各四肖资料JIANDANLEJIEYIXIAGame of WarZHONGDEPvPSHIZENMEYUNZUODE。KAN，SHIJISHANGNIDOUKANBUDAOZHANDOUFASHENG。ZHENGCHANGZHANDOUSHIZAIYIGEDIANZIBIAOGEZHONGJINXINGDE，DUIWANJIAYINZANGLESUANFA。
JIANDANKANYIXIAGame of WarDEYINGXIONGHEZHIZAOXITONG，HUANYOUTAMENSHIZENMEJINMIGUANLIANDE。
单双各四肖资料XIANGXIANG《QUANLIDEYOUXI》ZHONGJaime LannisterBEIStarksZHUALE，RANHOUCatelyn StarkXIESHANGFANGTAZOU。
LAIZIWANJIASnow_1021DEJIETU，ZHANXIANLEQUNIANWEIKingdom of Fire CHAOJIQIJISHENGDIZHANDOUDECHANGMIAN。KANKANYOUDUOSHAOWANJIAWEITAJIARUJIAOZHU。
KEYISHUOGame of WarDEelder gameJIUSHIGUANYULINGTUZHUQUANHUANYOUQIZHONGDEQUANLITONGDAO。ZHENGGEDITUSHANG，NENGGOUTIGONGEWAIZIYUANHUOZHEQUANLIDETESHUDIYUJIUSHIQIJISHENGDI，CHAOJIQIJISHENGDIDEYOUSHIGENGWEIMINGXIAN，NENGGOUZHIJIEQUEDINGSHUIHUICHENGWEIGame of WarZHONGDEDIWANGHUOZHESHINVWANG。
单双各四肖资料ZHEYIXILIEWEILEZHENGDUOCHAOJIQIJISHENGDIDEGONGJIJIUXIANGSHIZHENSHISHENGHUOZHONGYICHANGDAGUIMO、SHISHIJIBIEDEZHANZHENG，XUYAODALIANGTUANDUIXIEZUOHEZHOUMIJIHUA。GANJUEXIANGSHI《QUANLIDEYOUXI》ZHONGYOUYIJIStannis BaratheonSHITUDUOQU Kings Landing，BUDEBUMIANDUILannistersJIAZUHETyrellsJIAZUDELIANHEDIYU。
单双各四肖资料ZAICIQIJIANHUIXINXINGCHENGHENDUOLIANMENG，YEHUIYOUHENDUOLIANMENGCHANSHENGFENLIE。ZHEYETIXIANLEGame of WarHEQITA4XYOUXIHEXINZHONGDESHEJIAOWANFADESHENAOZHICHU。KANKANZHEWEIWANJIAXIEDEXIANGXIJILU，TACANYULECHAOJIQIJISHENGDIZHENGDUOZHAN，DUIQIZHONGSHEJIDEBUFENYOUFEICHANGBANGDEJIANJIE。
JIUXIANGSHIZHENSHIDEFENGJIANZHANZHENGYIYANG，Game of WarZHONGYOUHENDUOCANKUDEXIANXIANG，YAOHUAHENDUOSHIJIANHENDUOJINGLICAINENGDADAOHEXINBUFEN。YOUXIZHONGDESUNSHISHIBUKEWANHUIDE，SUOYISUNSHIJUNDUIHUOZHEYINGXIONGKENENGHUISHINIYIJUEBUZHEN，CHUFEINIYUANYIHUAQIANHUIFUNISUNSHIDESUOYOUDONGXI。WOJIDEWOYOUHAOJICIYINCIFANGQILEYOUXI。
WORENWEIZHEZHONGFANGFABIQIXIANGSHIClash of ClansZHEYANGDEYOUXI，HUANSHIHENYOUQUDE。ZHEYANGZUOFEICHANGJUYOUhardcoreYOUXIDEFENGGE，RANGNIGANSHOUDAOQIANGZHEDELILIANG。NIKEYIBAMOUGERENCUIHUIDERUCICHEDI，RANGSANGEDUOYUEDEYOUXISHIJIANZAIJIFENZHONGNEIJIUDOUFUZHUDONGLIU，ZHEZHONGCHENGJIUGANYUYOUXIDEHEXIN，YEJIUSHILILIANG，MIQIELIANXIZHU。
Game of WarZAIJISHU、YANJIU、YINGXIONGJINENGDENGDENGFANGMIANJINGLILEWUSHUCIYOUHUATISHENG，JIUSHIYAOXIANGRENMENZHANXIANZHEYOUXIDEFUZACHENGDU。
单双各四肖资料SUIRANWOHUANTINGLIUZAIYOUXIDEBIAOCENG，DANSHIWOJUEDEYOUXIZUIXIANERYIJIANDEJIUSHITADESHENBUKECE。SHISHISHANG，WOXIANGSHUOXIANGStarCraftZHEYANGDEPCYOUXISHENZHIBIGame of WarZHELEIDEYOUXIGENGRONGYIGAODONG。
SHOUYIZUIGAODE10KUANSHOUYOUYOUXIANGGame of WarHEMobile StrikeZHEYANGCHAOJIFUZADEYOUXI，YEYOUXIANGPokemon GOHECandy Crush SagaZHEYANGDEDAZHONGYOUXI。ZAIWOKANLAI，ZHEJIUTIXIANLEWANJIAQUNTIYIJINGKUODALE，YOUXISHANGYOUDUOZHONGTUJINGKEYIHUODECHENGGONG。
单双各四肖资料ZAIGame of WarZHONG，YONGJIUXINGDESUNHAOKEYIZAIYIDINGCHENGDUSHANGJIEJUESHANGSHUWENTI，YINWEIWANJIAKEYIBAQITARENDEYOUXIJINDUJIHUWANQUANMOMIE。RANER，CONGMINGDEWANJIAJIUBUHUIJINGCHANGNEIYANGZUO，ERSHIHEQITAWANJIABAOCHIHEPINGJUMIAN。
LIRU，WOYOUYIDUANSHIJIANZAI the top player world LIWAN，DAGAIYOU20YISHILIZHI。FANGDAOXIANZAINEIDOUBUSUANSHENME，NEISHIWOYINGGAIXIAGENGDUODEGONGFUTIGAOJINGZHENGLI。
Game of WarQUESHIKAOKUODAJINGJIGUIMOHETIGAOSHENGJINANDUJIEJUELEZHEXIEWENTI，DANSHIZUODEFEICHANGCONGMING。
单双各四肖资料Game of WarZHONGYOUYIXIANGDUTEDEGONGNENGJIUSHILIAOTIANZHONGKEYIBADUIFANGDEYUYANZHUANHUACHENGZIJIZHENGZAISHIYONGDEYUYAN。
单双各四肖资料Game of WarYEFEICHANGYILAILIANMENGTEXING，RANGWANJIAJINKUAIJIARULIANMENG。YOUXILIYONGNIDEWEIZHILAIXUNZHAOHENITONGYIDILIWEIZHI/SHIJIANQUDELIANMENG，ZHEYANGDEHUANIXIANGHUOBANQIUZHUDESHIHOUHUIBIJIAOFANGBIAN。
TONGMENGCHENGYUANZHIJIANHUXIANGZENGSONGSHIGame of WarZHONGFEICHANGZHONGYAODEBUFEN。
单双各四肖资料HUANYOUQITAHENDUOSHUOBUWANDEGONGNENGDOUGOUTIXIANCIYOUXISHEJIAOGONGNENGDEQIANGDA，HUANYOUTONGMENGZHONGDEWANJIABICIZHIJIANDEJINMIGUANXI。RUGUOHUANYOUNAGEYOUXIDETESEBIGame of WarHUANDUO，NEIWOJIUMASHANGQUZHAOCHULAI。
Gabe LeydonYIJINGGONGKAIBIAOSHIGame of WarDEWANJIAZHIDINGLETAMENZIJIDEYOUXIGUIZE，SHENZHISHIYOUXIWANFA，TAMENZUOWEIKAIFAZHEZHISHITIGONGLEJICHUSHESHI，WOSHIFENKENDINGSHIJIJIUSHIZHEYANGDE。
DUIYURENHEYIGEKAIFAZHE，YINGBIANSHIYOUXIWANFADOUSHIYIGEXIANGYAOSHIXIANDEMENGXIANG。TAYIWEIZHEYOUXIKEYIYILIBUDAO，YINWEIWANJIAHUIYIZHIWANXIAQU。JIEHEKEYIWUXIANSHENGJIDEJINGJIHEQUANLITIXI，NIJIUHENRONGYIMINGBAIWEISHENMEGame of WarJINGLILEZHEMECHANGDESHIJIANHUANSHIREDUBUTUI，ERQIEZAIZHIHOUDEHAODUONIANTAYEKEYIJIXUBAOCHIXIAQU。
Machine ZoneQIXIADEYOUXISHImultiple deepTIXIDEDIANFENGDAIBIAO，ZHEXIETIXIXIANGHUPEIHE，NULIDACHENGYIGEDAMUBIAO：CHENGWEIYOUXIZHONGZUIQIANGDEWANJIA。WANJIAZAIYOUXIZHONGNENGGOUWANWANQUANQUANGANSHOUDAOQUANLIDELILIANG，SHIQIANGLINGRUOSHIBEIYUNXUDE，ZHEJIUGEIXIANGDUIBUNEIMEQIANGDEWANJIAZENGTIANLEHENDUOYALI，BITAMENBAOCHIJINGZHENGLI。
我們的下篇文章會聚焦在Machine Zone游戲的盈利機制上，它們的氪金能力真是無人不知，有謠言說有個玩家在這個游戲上已經花費了超過100萬美元。（原鏈接 ）
单双各四肖资料ZHEYIYOUZHONGDUOBUFENGOUCHENGDEXILIEWENZHANGJIANGHUIJIEXIMachine ZoneQIXIADECHAOJIREMENYOUXI，SHENRUYANJIUYOUGAIGONGSILINGTOUDEmid-coreLEIYOUXI。NIKEYIDIANZHELIYUEDUDIYIBUFEN（GONGSILISHI），ZHELISHIDIERBUFEN(YOUXISHEJI ） 。
单双各四肖资料ZAIGame of WarZHONGHUAQIANQISHIJIUGENZAIDUCHANGLIHUAQIANCHABULEDUOSHAO。YOUXIZONGSHIPANZHUNIHUAGENGDUODEQIAN，HUIGEINITIGONGYUELAIYUEDIDEZHEKOU，ZHIDAONIMAIXIA。
YAOTAOLUNGame of WarJIUBUNENGBUSHUOTADEYINGLIJIZHI。JIANDANLAISHUOJIUSHISHIJIESHANGMEIYOURENHEYIGEYOUXIKEYIZAIDANGEWANJIAJICHUSHANGZHENGDEBITAHUANDUO。
SHIJISHANG，YAOSHIZHEYOUXIDEPINGJUNMEIFUFEIYONGHUSHOURU（ARPDAU）SHAOYU1MEIYUAN，NEIWOZHENDEHUIHENZHENJING。KANKANWOJIEQUGame of War Real TipsHEStayalive77DECAIFANGDUIHUA，HOUZHESHIZHEGEYOUXIDEDINGJIWANJIAZHIYI。
SUIRANZHEDUIWOERYANMAOSIYOUXIEBUKELIYU，DANZHESHITAMENDETEQUAN，ZHEJIUSHIZIBENTIZHIDEXIANSHI，NIZHINENGGUAIGUAIJIESHOU。SUOYINIZHINENGBUQINGYUANDIWEIMachine ZoneGUZHANG，TAMENDEYOUXIDAGAIJIUSHIYOUZHEGENENGLIRANGWANJIATOURUZHEMEDUOQIAN。RUGUOGame of WarSHIGEYEDIAN，NEIMEDIANWAIJIUHUIPAISHANG2YINGLI（YUE3.2GONGLI）DECHANGLONGDUIWU。
Game of WarDEYINGXIAOCELVEHESHEJIHENDUTE，ERQIEHANJIANDIYINGYONGDEHENDAOWEI。DABUFENYOUXIDOUYOUTONGYIJIAGEDIAN（YOUXIBANGZHU：flat price points）GENHEXINJINGJICHANGLIANG（LIRUSHIJIAN）BAOCHIPINGHENG。
单双各四肖资料BIRUSHUO，RUGUO10GEBAOSHIZHISHISHIDEYIFENZHONG，NEIMENIKEYIYIZHEGEWEIJIZHUN，ZHIZUOQUXIAN，PINGHENGJIAGEDIAN，ZHESHIGEKAODEZHU，BUHUICHUCUODEJIQIAO，HENDUOYOUXIDOUYONGGUO，SupercellGENGSHIYUNYONGZIRU。DANSHI，Game of WarGENBENMEIYOUYONGZHEGEFANGFA。
Game of WarDEWANJIAHUISHOUDAOGEZHONGDAZHEHELIBAOTUIJIANDEHONGZHA，LIBAOZHONGDEWUPINHEZIYUANDUODAONIBUGANXIANGXIANG。RANER，JUEMIAOZHICHUZAIYUBUTONGWANJIATIGONGDEZHEKOUYESHIBUTONGDE，BIAOMIANGONGFUHENEIZAIJISHUDOUZUOZULE。
NIKAN，ZAIGame of WarDANGZHONG，YINGLIKEYIBEIMIAOSHUWEI“ZOULOUTI”，YOUXIXIANGYAOYIZHIRANGNIWANGSHANGZOU。
CONGPunchAndPieDEGame of WarBOKELIJIEQUDE：BUTONGZHANGHUTIGONGDETONGLEIZHEKOUDUIBI。
KANKANZHEPIANKotakuDEWENZHANG，YOURENYONGTOULAIDEQIAN，ZAIGame of WarHUADIAOLE1BAIWANMEIYUAN!TIHUIYIXIAZHEYOUXIDESHIJIYINGLINENGLIYOUDUOLIHAI。
Game of WarYOUYIGELEISIDUBOYOUXIDEVIPXITONG，QUSHIWANJIACHANGQI、DALIANGDIZAQIAN。
单双各四肖资料JINGUANSHIMIANSHANGHUANYOUHENDUOMANGMUDEMOFANGYOUXI，TONGCHANGTAMENDEHUAMIAN、YOUXITESE、IPDOUHUIBIMachine ZoneDEYOUXIHAO，DANSHIMEIYOUYIGENENGGOUPIDIMachine ZoneDEJUESHOURU。
TAMENDEYONGHUHUOQUNENGLIRUHE？ZAIZHEGEJINGZHENGZUIJILIEDELINGYU，TAMENNENGYOUBANFADANGKAIQITADUISHOU，ZHEJIUSHIZUINENGKANCHUTAMENNENGLIDEDIFANGLE。HENDUOGONGSIDOUMOFANGGame of WarZHIZUOYOUXI，ERQIEDUIYOUXIHUAMIANHETESEDOUJINXINGLETISHENG，DANSHIMEIYOURENNENGGOUHANDONGGame of WarDEBANGSHOUWEIZHI。
单双各四肖资料ZHEJIUSHIGame of WarDEJINTOULEMA？ZI《ZUIZHONGHUANXIANG15》FAXINGYILAI，Game of WarDEXIAZAILIANGYIJINGJIANSHAO，YINWEIGONGSIDEZIYUANBIXUBOYIBUFENGEIXINYOUXI。
XINYOUXI《ZUIZHONGHUANXIANG15：XINDIGUO》YONGDESHISquare EnixDEIP，JINGUANYOUSHOUYIGONGXIANGQIYUE，DANYAOSHIMZXIANGYAOZUOYIGENENGGOUZHUANGENGDUOLIRUNDEYOUXIWOYEBUHUIJINGYA，BIJINGhigh fantasyTICAIDECPISHISUOYOULEIXINGZHONGZUIGAODE。
HUANYOUYIDIANZHIDEZHUYIDESHIYOUYUJINNIANDEZHUANBIAN，MZDEGame of WarYIJINGJINRULEDAFENGSHOUZHUANGTAI，DANSHITATIGAOLEXINZHUANGBEIDEGENGXINPINLV，ZHERANGHENDUOWANJIAGANDAOXINFAN。
单双各四肖资料ZHEGELEIXINGDEYOUXIDAODIYOUDUOZHIQIAN，JIUZAIZHEPIANWENZHANGFABUZHIJI，YISELIEYOUXIKAIFASHANGPlarium GamesYI5YIMEIYUANDEJIAGEBEISHOUGOU，CHABUDUOSHIGENTAMENSUOYOU4XYOUXI（YOUXIBANGZHU：LIRUVikings: War of Clans）DESHOURUCHIPING。
KANYIXIAMachine ZoneBAGame of WarGAIZHUANGDEYANGZI，ZAICITIXIANLETAMENDUIYONGHUHUOQUFANGMIANDELIJIEYIJIYINGXIANGLI，TAMENZHIDAOSHENMEZHUTICAISHIDUIYOUXIZUIHAODE。
单双各四肖资料《ZUIZHONGHUANXIANG15》SHIMachine ZoneDISANKUAN4XSHOUYOU。CHULEHUAMIANGENGHAOKANLE，SHIZHISHANGHUANSHIGENNISUOAIDE，HUOZHESUOHENDEGame of WarHEMobile StrikeYIYANG。JINGUANRUCI，TAHUANSHIXIYINLEYIDAPIWANJIA。
单双各四肖资料Machine ZoneDEJINQIZUOPINSHIHERIBENSquare EnixHEZUODE，JIEYONGLETAMENDE《ZUIZHONGHUANXIANG》IP。WOJUEDEGUANYUZHEGEYOUXIDEQINGKUANGHUANSHITINGYOUYISIDE，JINGUANTASHIGame of WarHEMobile StrikeDEKELONGPIN（HUAMIANYOUSUOTISHENG），DANSHIBIAOXIANHUANBUCUO。
SUIRANZHELIDEDADUOSHUYOUXIYIJINGZAIPAIXINGBANGSHANGDAILEHENCHANGSHIJIAN，DANSHIYOUXIWANFALEIXINGGEBUXIANGTONG。YOUXIUXIANYIZHIYOUXICandy Crush，DAREMENIPYOUXIPokemon GO（ARG）HEDragon Ball Z Dokkan Battle (RPG),JIANZAOHEZHANZHENGYOUXIClash of Clans，4XYOUXIGame of War / Mobile Strike，HUANYOUDAIBIAOTONGBUDUIZHANYOUXIDE《BULUOCHONGTU:HUANGSHIZHANZHENG》。
单双各四肖资料MidcoreYOUXIYAOZAIYICIJINHUAMA？Brawl StarsHE《WANGZHERONGYAO》YIJINGZHENGMINGLEMOBAHEQINGMOBAYOUXISHIYOUSHICHANGDE，ERQIECrusaders of LightHE《TIANTANG2》YEZHENGMINGLELIANMMOYOUXIZAIMOUXIEGUOJIADESHICHANGYESHIYOUQIANLIDE。JINGUAN《HUNDOULUO》SHIGE2DSHEJIYOUXI，DANSHIZAIZHONGGUOSHOUYOUSHICHANGHUANSHIDAZHUANLEBUSHAO。SUIRANWOBUKANHAOZHEXIEYOUXIHUIZAIXIFANGHUICHENGGONG，DANSHIDUOSHAOHUIDUIXIAYIDAIDEmidcoreSHOUYOUQUSHICHANSHENGYINGXIANG。
HUANYOUZHIDEZHUYIDEYIJIANSHIJIUSHIYOUYU《ZUIZHONGHUANXIANG15》DEFAXING，Game of WarHEMobile StrikeDEWANJIADOUYIZHIBAZHUYILIZHUANYIDAOLEXINYOUXISHANG，YUSHIZHELIANGGEYOUXIDEDEDANGXIAPAIMINGYIJINGDIAOCHULESHOUYIBANGQIAN10。YOUMEIYOUKENENGDAZHONGDUImidcoreYOUXIDEKOUWEIYOUGAIBIANLE？
单双各四肖资料KANKANGEGEGUOJIADESHICHANG，WOMENKEYIZHIDAOZAIZHONGGUOZUIZHUANQIANDEYOUXISHIGEMOBAYOUXI。ZHONGGUOHEHANGUOYEYOUDAXINGDEMMOYOUXI：《MENGHUANXIYOU》HE《TIANTANG2》。SUIRANYAZHOUWENHUAHEXIFANGWENHUAJIONGRANBUTONG，DANSHIMMOYOUXIZAIGUOQUDOUSHIFENGMIYISHI，XIANGEverquestHEWorld of WarcraftJIUSHIHENHAODELIZI。
单双各四肖资料RUGUOYAOSHUOGame of WarJIAOHUILEWOMENSHENMEJIUSHIWANJIASHIFEICHANGYUANYICHANGSHIJIANDIHAOZAITAMENDEYIDONGSHEBEISHANG，SUOYISHUINENGSHUOMMOYOUXIBUHUICHENGGONGNI？WOGERENXIANGXINZAIMOUGESHIJIANDIAN，DAIYOUCHENGSHIFENGGEDATING，HUANYOULEISIWorld of WarcraftDE3DWANJIAHUASHENDEMMOSHOUYOUHUIZUIZHONGCHENGWEIDAREMEN。DEYOURENQUZUOZHEJIANSHI，XIANBAWANJIANAXIACAIXING。
单双各四肖资料JUGELIZI，ZAIGame of WarZHONG，JINRUYOUXIANPAIJIEXIALAIDEYIXILIEXINGDONGGENBENBUYONGHUASHENMESHIJIAN，ZHIYOUYIGEXIAOERJIANDANDELIUCHENG。XIANGWANJIUYIDIANDELIUCHENGYESHIYOUDE，DANSHINEIBUHUISHIYOUXIDEHEXINBUFEN，SUOYISHUOWEISHENMEZENGJIAGEZHANDOUHUANJIEJIUHUIYOUWENTINI？
ZUIHOU，YOUYUZHEPIANWENZHANGSHIGUANYUMachine ZoneDE，WOXIANGGEINIMENKANKAN2013NIANZHEGEYOUXIGANGFABUDESHIHOU，Machine Zone CEO Zone GabeDEYANJIANGSHIPIN。
单双各四肖资料Machine Zone CEO Zone GabeDEYANJIANGSHIPIN
Deconstructing the secrets of MZ’s success part one: The history
This multi-part series will deconstruct Machine Zone’s super successful games and look into the particular mid-core genre dominated by the company.
Obtrusive UX, confusing gameplay, dated graphics. These are just some of the subjective comments I hear from many of my peers in the games industry about Machine Zone’s smash hits Game of War, Mobile Strike and now Final Fantasy XV.
And yet despite these criticisms, Game of War was a top five grossing game for over two years, its successor Mobile Strike has joined it at the top of the free-to-play mobile game pile and the third in the series, a tie-in with Square Enix for Final Fantasy XV: New Empire has seamlessly transitioned into the top 50.
单双各四肖资料Numerous other companies have copied these games and seen success too. But how and why do these games do so well, and what can we learn from them?
Machine Zone has dominated the revenue charts with their two monster titles Game of War and Mobile Strike. In July the user acquisition focus shifted on their latest title, Final Fantasy, which has caused its other two titles to drop. Is it a dip or a permanent slide? This series will aim to answer that question, among others.
This series of posts takes a holistic view of this game category known as 4X games, breaks down some of the key designs and features of the genre, discusses the monetisation drivers, and finally, makes some predictions of where these games will go in the future.
单双各四肖资料Throughout the series, I will refer to Machine Zone as the example and a benchmark.
单双各四肖资料What is a “4X” game?
The Master of Orion series developed by NGD is a classic 4X game involving space exploration and trading.
单双各四肖资料 Game of War calls itself an “… interactive Action Strategy MMO GAME” which is a good start to try to describe the genre type that this game occupies. I’d use a slightly different and more old school term: 4X.
This is a term originally coined in the 1990s to describe PC strategy games in which players control a kingdom and explore, expand, exploit and exterminate. Some games that you may be familiar with that use these mechanics include Age of Empires, Civilisation, Alpha Centauri, Total War: Rome and Master of Orion.
单双各四肖资料Explore refers to a large world where players scout across a map to reveal surrounding territories, resources and other players. Often the player is unable to view the whole world at the beginning of the game so there is a grandiose feeling of uncovering the mystery and secrets that lie in the game world.
单双各四肖资料Expand refers to mechanics where players claim new territory by creating new settlements or extending the influence of existing settlements.
Exploit refers to mechanics where players gather and use resources in areas they control to improve the efficiency of that usage. This often presents itself in min / maxing city economy to optimise production of resources and military might.
单双各四肖资料Exterminate refers to attacking and eliminating rival players. (Or in Game of War “zeroing” another player). Since in some games all territory is eventually claimed, eliminating a rival’s presence may be the only way to achieve further expansion.
单双各四肖资料Currently, in Western mobile games, the mobile midcore space is dominated by 4X games such as Game of War / Mobile Strike, build and battle games such as Clash of Clans / Boom Beach and synchronous battle games such as Clash Royale (and to a lesser extent Hearthstone).
Whilst a lot of these games are thrown into one melting pot (action strategy / midcore games) and fight over very similar players, it must be noted that each genre of game is completely different to one another with many different nuances and unique game structures.
A brief history of mobile 4X games
单双各四肖资料Some of the most successful 4X games over the last five years on mobile include Clash of Kings, Vikings, Mobile Strike and Kingdoms of Camelot.
In 2011 Kabam ported their highly successful Facebook game Kingdoms of Camelot to mobile. The Facebook game was a clone of a new wave of Chinese web games on PC that had been very successful in the East.
These web games had been developed by small fledgling games companies that had tried to create online 4X PC games but which had made some changes based on technical ability and resources of the studio.
Rather than making a highly proficient battle game such as in Age of Empire or Total War, battles were a purely metagame-driven interaction – you didn’t even see the battle take place!
Instead, the developers utilised the power of the internet and connectivity to create a game of Alliance and Social interplay where teamwork and betrayal were the order of the day.
The now familiar portrait style and isometric city view can be traced back to Kingdoms of Camelot on mobile, released in 2011. Three whole years before Game of War, and a game that GoW borrowed very heavily from.
Back in 2011, midcore was only getting started on mobile and Kabam’s advantage of having a large userbase playing their game already meant that many players came into their mobile port to give it a big initial boost.
Perhaps unwittingly they had also found that mobile was an even better platform for their game than Facebook or the web. The ability to send push notifications to players or for them to chat to each other via other messaging programs other than using the game made it an even better fit than Facebook.
The game was a big success for Kabam and they decided to reskin the game with a licence to create The Hobbit: Kingdoms of Middle Earth to tie in with the motion picture release in late 2012. This game was also a big success for the company laying the foundation work for 4X games on mobile.
However, it’s fair to say that despite these games being big successes it wasn’t until 2013 when VC-backed Machine Zone released Game of War that the 4X game truly had it’s day in the sun.
The story of Machine Zone
Machine Zone (or MZ as they are now known) is a fascinating story in itself. Originally founded in 2008, they were originally called Addmired and produced widgets for MySpace call AddHim and AddHer which were Hot-or-Not style plugins.
单双各四肖资料Whilst it’s fair to say these plugins didn’t set the world alight, the tech stack and social networking know-how clearly ran deep in the company and would later be used in an extremely lucrative way – through connecting players via a social network based around a game.
An early Machine Zone game called iMob. This was a multiplayer game in the vain of Zynga’s Mafia Wars on Facebook but on mobile.
In 2009, the company pivoted to free-to-play games and released titles such as Original Gangstaz and iMob, which were reasonably successful but still nothing like the sort of a success that a VC-backed company is looking for.
It’s rumored that MZ realised that they had the technical know how to make a world-class mobile social network but didn’t have the userbase to make it worthwhile.
They therefore decided to make a game that they were confident would get a big enough userbase to make it worthwhile and began working in 2012 on Game of War with an 80-man team working for 18 months to make it happen, including the creation of a messaging infrastructure and language translation layer that would allow worldwide participation in the game’s alliances and chat. But more about that a bit later on.
单双各四肖资料Machine Zone has released back-to-back mega hits, but unlike Supercell, remains largely berated by mobile gaming industry professionals.
I find the story of Machine Zone pretty inspiring as it shows that even if you’ve had setbacks in the past, it’s still possible to turn things around. I’ve been to see their CEO Gabe Leydon give a talk before and he comes across as a very passionate leader. Clearly, he bet big on making Game of War, which paid off big time.
单双各四肖资料If you look at the revenues MZ pull in daily with the small number of games they operate it’s hard not be jealous. They identified a type of game / gameplay that was popular on PC, noticed it had been ported to mobile but improved on it to maximise the amount of money players would spend on it.
They created a blue ocean in a spcific sub-genre of midcore and dominated the sub-genre so much that 4X games are now the most bloody of red oceans for competitors to try to get into.
But how they did they achieve this? Find out in the next part of our look at 4X games as we delve into some of the core game and system designs that are behind one of the biggest in the industry. （YUANLIANJIE： ）
Deconstructing the secrets of MZ’s success part two: The game design
单双各四肖资料 This multi-part series will deconstruct Machine Zone’s super successful games and look into the particular midcore genre dominated by the company. You can read part one here.
In part one of this article, we defined the style of Machine Zone’s games as “mobile 4X,” but how do mobile 4X games work?
While Kabam’s Kingdom of Camelot was arguably the first Mobile 4X game to achieve success on the app store, we’re going to concentrate on Game of War for the bulk of this article as it’s the most successful 4X game and has largely defined Machine Zone as a company.
Not just a game of war – a game of power
The most successful 4X games tap into the desire to want to rule and become the king
单双各四肖资料 Many, many people churn out of Game of War during its tutorial, which is very archaic in terms of its appearance and very simple tap-tap-tap gameplay. It gets you to go through the basics but without really intuitively teaching the player why they are doing what they are doing. In fact, 4X games in general strangely don’t do a good job at telling you what the game is really about.
Game of War is all about power. And not just literally, as there is a number representing power shoved in your face at all times, but also the nuances of power and how that is both expressed and felt in a massively multiplayer game with thousands of players playing together all at once.
The above diagram shows the Feudal Power Pyramid. Game of War creates a game structure and social framework that is very much in line with this diagram, where the ultimate aim is to become the king.
单双各四肖资料 Fittingly for a game set in a medieval setting, Game of War creates many “games within a game” which support a Feudal style power pyramid. In fact, if you’ve ever seen the TV show Game of Thrones, then there is a lot in common in terms of the relationships between Houses being akin to relationships between players in Game of War.
The game takes place on a huge map made up of various kingdoms. Each Kingdom has a Wonder which can be battled over, and then the entire world itself has a “Super Wonder” which can be battled for.
The Alliance which controls the Super Wonder effectively rules the game, with the player who is the leader of that Alliance acting as the King or Queen of the game. The game structure supports this throughout as the rulers of the game can impose taxes on everyone in the game, or bestow titles on other players and Alliances.
Walder Frey the leader of House Frey is despicable man who is in it for himself! And a great example of some of the social dynamics possible in Game of War and 4X games
No matter which tier players are in their life-cycle, they have an importance to the game. When starting out you might be small feed in the overall scheme of things, but you still contribute to your Kingdom with the resources you provide.
单双各四肖资料As you climb the ladder you have more and more of an impact on both your Kingdom and the overall game kingdom. You may be part of an Alliance that has no chance of controlling a Wonder or Super Wonder, but you may be able to influence who does get it. This means that your support is important for those duking it out and means that negotiation between alliances is extremely important.
I will touch on the true strength of social systems in the game in a later section, but the point I want to get across about 4X games is that the dream of being powerful and ruling the roost is incredibly strong as an emotional motivation to play. It’s the central emotional driver on which the game is built around and supports.
As you ascend the game, the feeling of seeing other people literally do your bidding to court your favour is extremely addictive and powerful, just as it is in real life.
They say that “absolute power corrupts absolutely” and if you create a game that facilitates that megalomaniacal power struggle and allows you to pay to get ahead… well perhaps it helps explain from the very outset how this game is so successful.
A persistent world
The Kingdom Map in Game of War. Each one of the Strongholds shown here is a real player that has invested many hours into the game.
Game of War calls itself an MMO strategy game and it’s not lying. The game is a huge massively multiplayer online persistent world where things are constantly going on. Every action in the game is broadcast to everyone, meaning that every attack, every march and every trade can be seen.
The world map itself is also huge which means that the 4X mechanics of exploration is there for everyone to experience. From a technical perspective to support this level of concurrency is really impressive and it gives the game a real feeling of being alive at all times.
An army is marching towards an enemy city to attack it. 2:51 remain until the army reaches it’s destination. The amount of time it takes to reach a target is a huge part of gameplay and balance in Game of War and mobile 4X games
This also means that many important game mechanics are tied to the game world. Players control a stronghold which represents their city and people. This is positioned on the game map and the location of it is very important.
Making an attack or traveling somewhere means that your troops or a hero can be seen going on a march in the world map and it takes time to reach the destination. This means that being in a location that is close to people who can help to defend you or close to natural resources is very important.
单双各四肖资料Players can also control resource tiles that provide additional resources for the city economy and enforce the exploit mechanic of 4X games. Whilst on a march or traveling, your own city can be attacked, or you can be attacked mid-march. It leads to all manner of interesting situations and mechanics.
单双各四肖资料You can even “fake” a march against an opponent and then march back to march to someone else. And seeing all of this interplay in real-time makes for fascinating emergent gameplay which is all viewable as it occurs in the game.
Game loop and core systems
A simplified diagram of the absolute core actions in Game of War. The game is extremely deep, so it’s hard to encapsulate everything on one diagram.
At its heart Game of War and its follow-up titles use familiar gameplay. Players own a Stronghold which represents their city of people within a vast world. Worlds are divided into Kingdoms of players and it’s the player’s aspiration to get more powerful by upgrading their city, army, and hero to eventually accumulate real tangible power in the world view.
This player is carrying out most of the core actions in the game: building, researching, training an army and crafting. They have the option to speed up some of their actions and can request help for building their Level 4 Academy.
Once players have completed the tutorial, they can undertake up to four core actions at one time. They can build, research, train troops and craft in parallel, but can only do one of each at a time.
Some games, such as Mobile Strike, allow the player to hire an additional builder to multi-build, but let’s assume one for now. Thus a player’s most basic session would involve coming into the game, setting up each of these four actions spending some of their resources, requesting help and then leaving.
单双各四肖资料Once one of the actions have been completed they can come into the game to set up another action to progress through the game optimally.
Pay to progress
Timers and impatience are the oldest and strongest of monetisation mechanics in freemium gaming. In Game of War, once carrying out an action, it takes time to complete it.
Initially, timers can be skipped for free or are very short to ease the player into the game. But as a player progresses, the timers will slowly increase taking days, months or even years to complete.
Sometimes when playing the game, Alliance members will request help, making the highlighted icon appear. Tapping on it takes the player to the Alliance Help screen where they can help their Alliance members.
单双各四肖资料 The player has a few options available to them to avoid waiting for too long. They can request help from their alliance members. The loop of requesting and giving help to alliance members is a core social interaction with huge value making alliances necessary to progress while also harnessing the power of social reciprocation and altruism to make players co-operate and build bonds between them.
This encourages players to be online and playing the game as much as possible throughout the day. This is a great mechanic for building up engagement and meaningful interactions between alliance members.
Speed-Ups are available in GoW ranging from a very short period of time all the way up to days. This helps balance the session design between short and long sessions as well as benefiting the reward loop and monetisation opportunities
单双各四肖资料 Players can also use speed-up items to speed up the timers in the game. Speed-ups are thrown about liberally in the game through rewards and from in-app purchase bundles and various kickbacks. These speed-ups are a clever piece of game design because they give the player an enormous power into how they want to play during their session.
It’s very easy in Game of War to have short sessions by just queuing up basic actions and waiting for them to complete to adhere to the “many small sessions per day” model that is proven to work well in F2P.
However, it also offers players the opportunity to play for very long sessions as boosts that have been saved up can be used in succession. Perfect for playing on the weekend when players have more time on their hands.
And of course what F2P game would not allow you to pay to skip the timer altogether? Game of War offers that opportunity too, in case players are in a rush to move through the game quickly.
Game loops and gameplay
Basic actions tie into the test of the core game. Players are encouraged to complete quests which push them to make actions that will help them progress and get more powerful. This makes them more proficient in PvP and in the Kingdom View where the elder game lies
单双各四肖资料 At the beginning of the game, players are given a multitude of quests to complete to help them level up their stronghold and hero to get more powerful and set them up with the basics they need to play the game.
Resources are generated every hour and players can choose many strategies as to how they want to progress and expand. They can choose to boost their economy to generate more resources to help fund their Alliance or themselves, or could choose to invest in the military side of the game to get stronger, potentially working with Alliance members who will help fund their efforts to min-max an alliance economy.
A brief look at how PvP works in Game of War. Notice how there is no actual battle. It takes place entirely within a spreadsheet and algorithm hidden to the player
Like many mid-core games, there is also player-versus-player (pvp) element, which contains the real elder game and interactions with the Kingdom Map, other players, and alliances. Something which I find truly fascinating is that most of these games have no actual battle that they can see, they are just sent a battle report.
This probably harks back to web world where budgets and technical know-how meant that making a battle game was a tricky endeavor but on mobile, it perhaps saves teaching the player about another level of game complexity.
Lack of visual makes the game incredibly “meta” as players have to imagine how the battle played out, and although battle reports are sent to players it is hard to understand what they can do to optimise their battle performance.
This adds a lot of hidden depth and mastery in terms of optimising combat performance but makes the game even more complicated to learn initially, so there is a trade off made here.
A look at Game of War’s hero and crafting systems and how they tie together.
Another core mechanic in the game is that of developing the player’s hero. Players are given a hero randomly, to begin with, who represents the player’s general in the game world. The hero can earn skills over time and can be equipped with gear to make them stronger.
单双各四肖资料Crafting itself is a super deep system into which players can literally spend millions of pounds and hours to get the best items to make them more powerful in the game. Players can also capture and even execute enemy heroes to gain buffs in their war efforts making for some awesome social dynamics.
单双各四肖资料Think Jaime Lannister being captured by the Starks in Game of Thrones and the negotiation by Catelyn Stark to set him free.
Wonders and territory control
A screenshot from Snow_1021 showing the battle for the Kingdom of Fire Super Wonder last year. Look how many players are battling it out for this one
单双各四肖资料 It could be said that the true elder game of Game of War is about territory control and the passage of power that comes from it. On the map owning certain tiles offers additional resources or powers and none is more obvious than Wonders and particularly the Super Wonder, which decides who will be Emperor or Empress of Game of War.
Opening once a month, the top players and alliances battle over a four day period to see who will rule the real, with the winner being determined based on total time held during the four day period. Given such prestige, many players teleport to the Super Wonder in hopes of holding it for just one second and get a screenshot of their name as Emperor, making it a mad free-for-all.
Becoming the ruler of the game had huge implications. They can bestow titles and buffs / debuffs on other players and alliances. They can even set a tax rate that every single player in the game must contribute to. Thus being a popular King for the “lesser” players can mean a longer time on the throne… but remember, there is always someone out there who wants the top spot!
The whole sequence of attacking to own a Super Wonder feels like a huge and epic real life war with a lot of teamwork and planning required. It feels a bit like the Game of Thrones episode where Stannis Baratheon tries to take Kings Landing and has to fight against a joint force of Lannisters and Tyrells.
单双各四肖资料Many alliances are made or broken during this period and it really showcases the deep social gameplay that lies at the heart of Game of War and 4X games in general. Take a look at this detailed account from a player who participated to get a good idea of what’s involved.
Just like a real feudal war, Game of War also has a massive harsh and steep learning curve to its core game. Losses in this game are permanent so losing troops or a hero can usually cripple you completely, unless you are willing to pay to recover your losses. It’s definitely resulted in me churning from the game a few times over.
I find this mechanic very interesting when compared to a game such as Clash of Clans. It’s super hardcore but it really does give you the feeling of power as knowing you could destroy someone so totally that over three months of their playtime is rendered moot in just minutes is a very rewarding feeling and ties into what this game is all about – power.
This player lost over 40 BILLION power in an attack against them. It literally makes me cry just thinking about it…
单双各四肖资料 It’s also a big reason why the game monetises so well. After being zeroed you will be offered packs and hero revives to get you back into the game and if you’ve seen months worth of progress it’s really easy to succumb to expensive packs to get you back into the mix or even to give you more power than the person who attacked you to get your revenge.
It makes the game completely pay-to-win, but one could argue that this is reflective of life itself. After all, those with the most money often do find themselves in positions of power…
Depth + complexity
Game of War has a myriad of tech and research improvements, hero abilities, etc. It just goes to show the bewildering depth the game offers
单双各四肖资料 Whilst just scratching the surface of what these games have to offer, I hope the thing that becomes immediately apparent is just how deep these games are. In fact, I would go as far as saying that a game like StarCraft on the PC is probably easier to understand than a game such as Game of War.
单双各四肖资料The success of these titles shows that there is a real tangible market for complex games on mobile and that the mobile audience is becoming more game savvy.
单双各四肖资料The current top 10 grossing games list ranges from super-deep and complex games such as Game of War and Mobile Strike to mass-market with Pokemon GO and Candy Crush Saga. In my mind, this is a proof that the audience has expanded to such a point that there are multiple ways to succeed.
单双各四肖资料I would also argue that one compelling reason to play a 4X game is that the level of mastery is such that players get a lot of enjoyment about sharing their knowledge with each other, tutoring newer players and trying to think of ways to min/max game systems to achieve an edge or advantage.
An infinitely scalable economy
单双各四肖资料 It may sound like a first-world problem, but a genuine worry for developers for a live service game is how to prevent players from completing and having access to everything. Once you’ve got everything you can lose motivation to play and pay which is bad for business and kills the motivation of others to play on.
In Game of War, persistent losses solve some of these problems as players can literally wipe out the progress of other players almost completely. However smart players will often not attack other players who can do that to them, leading to players become pacifists with one another.
The game does often run big events such as Kill-Events and Wonder battling to try and force players into losses, but it’s just one technique used.
单双各四肖资料A common way developers look to solve this is to introduce power creep by increasing numbers in the game. E.g. you can make more Stronghold levels, stronger gear, more levels, etc. What usually stops this from being a catch-all solution to all problems is that it requires more assets to be developed and broadens the gap between players at the start of the game and players at the end of the game.
For example, during one spell I played the game the top player world had around two Billion Power. These days that is small fry and I would have to do a lot of work to be competitive.
单双各四肖资料Game of War does solve these issues by scaling up their economy and power level but do so in a very clever way.
单双各四肖资料The whole game and its infrastructure have been made such that the live service is easy to operate and balance. The game is a thin-client meaning that it’s run entirely on the server so almost any device can connect to the game and meaning that new content and features can be rolled out very quickly without having to get players to upgrade their version.
The game also appears to be made entirely in HTML5 which means that although the graphical fidelity may be lacking compared to some of its rivals, it’s super easy to make new content. The lack of graphics actually help the game in some ways as to make new items such as gear and tech upgrades does not take a lot of production time to do.
单双各四肖资料The lack of a battle game also helps here. As the game is purely a spreadsheet crunching numbers, new units and battle balance are easy to do. The monetisation model of the game (which I’ll go through in details in the next post) also means that players can be offered tailored packages to boost them up in asymmetrical power levels, which is supported by the game economy and structure.
Overall it’s very cleverly thought out offering both super deep sinks but also allowing for a lot of head room to keep pace with a ravenous and big spending audience.
A unique feature of Game of War is that chat is translated from other languages into the language the player is playing in.
Given that Machine Zone pivoted from a company making social networks to freemium games, their chat and social layer built into their game is second to none. During the game’s beta, they introduced a real-time chat translation tool that players were rewarded with virtual currency for to help complete.
单双各四肖资料The end result is that when you play the game every single message from anywhere else in the world is translated into the language you are playing in. MZ realised that for a game that was built around being truly social if you came into the game and saw a lot of talk in another language, it would act as a barrier to your enjoyment and understanding.
Although the system is not perfect, being able to communicate to a decent degree of sophistication with anyone else in the world at any time makes the game feel alive.
单双各四肖资料Game of War also heavily leans in on Alliance Features and getting players into one as soon as possible. The game uses your location to try to find alliances that are within your geo/time zone so you will have an easier time finding friends to help you play the game.
The game also pushes you into an Alliance very quickly – usually during the first session to build up the real support network of other players who can help you.
Gifting to and from Alliance Members is a huge part of Game of War
The game also has a “kick-back” system. If anyone in your Alliance buys an IAP bundle, everyone else in the Alliance gets something. Although this can lead to some players “riding the wave” for freebies, most Alliances are self-regulating so if you aren’t paying, you better be fulfilling another important role and be online a lot as Alliances can’t afford to carry dead weight.
单双各四肖资料It also means that you are put under a certain pressure to spend to be seen to be contributing to an alliance. There is even the ability to purchase gifts for other players which ties-in very nicely to the rest of the social framework the game creates.
The game also has an absolute tonne of Alliance specific features that help build out the gameplay. With Alliance Cities, players have goals that the entire Alliance can work towards. Alliances can trade items and resources between each other. Alliances can directly message or private message one another to keep each other in the loop.
The list just goes on and on and it makes the game super social and connects every player within the alliance to each other. If there is a game that has more features than Game of War, I am yet to find it.
单双各四肖资料When you add up all of the features and frameworks that Game of War has you end up with a recipe for one of the killer reasons for its success. The game is incredibly social and as a result introduces a tonne of emergent gameplay that the players themselves determine.
As an example, Alliances often have differing roles between players. One may act as a banker to move currencies around the alliance to keep them safe. Some players may act as “farmers” who deliberately tune their economy to produce a tonne of resources at the expense of military power to help fund the rest of the alliance.
But doing so means that the rest of the alliance has to protect those players to keep their resources intact! Some players will act as scouts who find information out about the game world and report information back to the Alliance so that the alliance as a whole can organise their military maneuvers.
单双各四肖资料Oftentimes an Alliance will send out a decoy army so that they can issue a real attack against a completely different target.
单双各四肖资料As a result of all of this, gameplay can vary from kingdom-to-kingdom with a lot of the game actually becoming a meta-game of subterfuge, politics, and planning. Some Kingdoms have NAP’s (non-aggression pacts) where players can’t attack each other or capture heroes. Break these rules and the top dogs in each Kingdom will send in their forces and wipe you out.
Other Kingdoms are free-for-alls where anything goes and players can attack each other at will. Alliances leaders and lieutenants are thus in close contact with one another as often the enemy of your enemy can become your friend!
There is also often drama when big personalities from big Alliances have a falling out and start their own Alliance and take some of the original alliance with them to create the equivalent of a civil war. It’s the closest you can get to living in a real life version of Game of Thrones.
单双各四肖资料Gabe Leydon has gone on record to say that the players in their game are the ones that really make the rules and even the gameplay, they just provide the infrastructure to do it, and I can totally believe this to be the case.
Emergent gameplay comes from the decisions players themselves make, and if they decide in one kingdom that no one is allowed to capture heroes, then that’s how it will be, regardless of any incentive on offer to break the Kingdom rules!
Emergent gameplay is a dream for any developer to achieve. It means that a game can become evergreen as players can literally play forever. Combined with an economic and power system that is literally infinitely scalable and it’s easy to see why Game of War has been a success for so long and why it can continue to be a success for many years to come.
单双各四肖资料It’s real goal now is to keep the long-term invested players they have and to try and address the issue of new players being so far away from becoming competitive that they churn out and see a declining DAU. If there is one thing you take away from this look at 4X games as a reason for their ongoing success, emergent social gameplay is it.
Machine Zone’s games are the culmination of multiple deep systems that are in synergy with one another and that support the overall goal of trying to become the most powerful player in the game. The feeling of power is absolute in the game, allowing the top players to bully other people and put huge pressure on them to keep up to stay competitive.
The structure of the game has resulted in an infrastructure where players themselves determine the dynamics and rules of the in-game world, resulting in a very sticky experience for those that commit to it.
In our next article, we take a closer look at the monetisation systems in Machine Zone games, which are notorious for having players spend insane amounts of money, including a player that is rumored to have spent over $1 million in the game.（原鏈接： ）
Deconstructing the secrets of MZ’s success part three: Monetisation and the future of 4X games
This multi-part series will deconstruct Machine Zone’s super successful games and look into the particular midcore genre dominated by the company. You can read part one here and part two here.
In part two of this series, we looked at the core design of Machine Zone’s 4X games. We delved into the infrastructure they put into place that allows for emergent social gameplay atop a near infinitely scalable game economy and permanent losses that pushes people into spending to catch up.
But Machine Zone and their 4X games are notorious for having some of the best LTV’s of any games in the mobile industry. This article looks at how they achieve that and what the future for 4X and midcore games could be.
单双各四肖资料Moving You Up the Ladder
Spending in Game of War is handled almost in the same way that a casino would. The game is always looking to move you up to the next tier of spending, and will give you better and better offers until you get there!
单双各四肖资料 You can’t talk about Game of War without talking about its monetisation. Quite simply put there is no other game in the world that monetises better on a per user basis.
单双各四肖资料In fact, I would be shocked if the ARPDAU of the game is less than $1. Just look at this quote taken from an interview between Game of War Real Tips and Stayalive77, one of the top players in the game:
There is no doubt Stayalive spends a TON of money on Game of War. I asked if he has spent over a half a million, “ya ya, ya ya. It’s a very expensive game.”
单双各四肖资料Half a Million of Dollars! Into a single mobile game. And this was a few years ago when the quote was made.
The player is now rumored to have spent double that amount in the game. But just let that settle in for a second to truly understand the scale of the economy and sinks in this game. That’s not even possible in 99.9% of games out there and a testament to the design that a well built 4X game can achieve.
Whilst it may well disgust you to think about that money being spent, remember that people can choose to spend money in the way they want to.
For example, if I go out with my friends in London for a really epic night such as someone’s birthday I might spend ￡200. However, a celebrity like a footballer or a movie star might spend something like ￡50,000 in an evening if they were really blowing off steam.
And whilst that might sound outrageous to me, that is their prerogative and something you just have to accept in a capitalist system. And so you have to begrudingly applaud Machine Zone for making a game where it’s even possible to motivate players to want to spend that amount of money. If Game of War was a nightclub… there’d be a queue two miles long to get in!
This is a bill for 0K for a single night out spent by NBA hall-of-famer Lebron James. I wished I was there!
单双各四肖资料 The monetisation strategy and design of Game of War is fairly unique and exceptionally well executed. Most games have flat price points that are balanced around a central economic constant such as time.
For example, if 10 Gems are worth one minute in real game time, then you can use that as a basis to create curves to balance price points around to anchor players to certain packages. It’s a tried and trusted technique used in a multitude of games and one which Supercell absolutely nails. However, Game of War doesn’t use this approach at all.
In Game of War, players are bombarded with offers and bundles for a crazy number of items and resources. However, the genius here is that each offer is tailored to each unique customer via very clever tech and surfacing.
单双各四肖资料You see, in Game of War, monetisation can be described as a “staircase” where the game wants you to keep moving upwards over time.
单双各四肖资料Think about a casino. They will often give you free chips, free drinks, and food to make you feel welcome and happy. A casino wants you to be happy and wants you to be fun so that you will spend. Then once you spend, they want you to spend more! Did you just get a thrill out of winning $2,000, even if eventually you end up losing it all? Well, how about the feeling of winning $4,000 at an even bigger table!?
A comparison of the same offer viewed from different accounts taken from PunchAndPie’s Game of War blog
单双各四肖资料 Because the game economy is infinitely scalable, the game can offer you insane deals. This means that if you haven’t converted yet, the offers can go up and up until you do spend.
Then cleverly once you have spent, that bundle and price point is removed. So once you have spent $4.99, you can never get a bundle for that price again, it will cost $9.99 instead, and so on and so forth. Once you’ve converted once you are comfortable at that spending level and it’s only a matter of time before you will want to spend again, which is now at an increased level.
Take a look at this story from Kotaku of someone spending almost a million dollars (!) of stolen money in Game of War to understand just how skillfully this has been executed.
单双各四肖资料This goes further by targeting players based on circumstance. Haven’t played in six months? Then when you return you will be given a truly insane offer to get you right back into the game, which is clever because it’s better to get $2.99 from someone who would otherwise delete your game than no money from them at all.
Or if you have just been zeroed by a colossal attack, you can be offered the gear or items to launch a killer counter punch which you will be highly motivated to do.
Game of War has a casino-game style VIP system to encourage you to keep spending lots of money.
On top of this, the game also has a killer VIP system which is derived from casino and other real-money based games and encourages the player to keep spending. Not only can you become a VIP but you can climb the ranks of the VIP tier system to keep progressing and to keep getting even larger and more powerful boosts.
On top of this, you are given VIP status and it makes you look like a true killer in a sea of players on the world map. And in a game that is all about power and the social status that comes with that power, makes you a hot shot. It even gives you access to several convenience features such as the ability to fast open all chests or to instantly combine all pieces of gear.
单双各四肖资料These are things that once you have the power to do are very frustrating to lose hold of and it’s very interesting from a UX perspective that MZ chose to sell these as perks instead of making it part of the regular flow.
单双各四肖资料When you consider all of the systems in place in the game and the aspiration to be the most powerful, it’s no surprise that so many reviews for the game mention the fact that you need to keep spending money to keep up with the top players, because it’s true.
As the game facilitates the power of being a bully with endless power creep and permanent losses, a kingdom that was once mighty can be small-fry a month later.
单双各四肖资料But as players have built up social esteem with other players in their alliance and made their own reputation in their kingdom, players don’t want to get left behind and to be seen letting others down. Thus the social aspect of the game drags you back in and motivates you to keep spending.
单双各四肖资料The best user acquisition in the business
Mobile games once started out being very casual with village games, endless runners and puzzle games taking top spots. But over time more and more midcore games were released and started dominating the chart positions.
It became apparent that midcore players were far happier to spend serious sums of money in game they played. So armed with that knowledge, it led to a fight to find those high spending users and get them to install and play your game. And Machine Zone has proved over the years that this is an area where it is almost untouchable.
单双各四肖资料In the world of free-to-play, success is largely determined by two numbers your cost per install (CPI) and your LTV (lifetime value). With the depth of spend potential and social pressure to spend, it should come as no surprise that 4X games have the best LTV’s in the business, and this means that Machine Zone can be ruthless when it comes to out bidding rivals to acquire traffic.
In fact, they are notorious for it, with rumours that they brought ALL YouTube traffic when Mobile Strike launched in order to propel it into the top 10 grossing games as fast as possible.
The amount of creatives used and local optimisations MZ run is staggering. Quite simply they are streets ahead of anyone else in this area of mobile.
Quite how many people MZ employ to run user acquisition is unknown, but their power across all advertising networks is frightening. It’s not uncommon to hear of bids of $60 per user and a simple look at the adverts in any F2P game will more often than not contain a vast array of their games.
Whilst it might be easy to think “well sure they can just outbid everyone else,” this doesn’t do the company justice. They run way more creatives than any other company and are constantly updating and optimising them down to the local maxima to keep them fresh.
单双各四肖资料They clearly are doing better than any other company to optimise their user acquisition and it’s even rumoured that they have their own proprietary technology to help them best identify big spending users to make sure they get them.
Despite a slew of copycat titles, often with better visuals, features and IP than the Machine Zone games, none have seriously dented the huge revenues Machine Zone make.
The power of their UA is best seen in their ability to fend off other competitors in a very competitive genre. Many companies have cloned Game of War and improved upon them with better visuals and features, but no one has taken top spot away from them.
Though it’s possible that the company is spending at break-even or worse to monopolise their position at the top of the charts, the company’s potential market cap of over $10 billion makes it obvious that there is a method to the madness.
Is this the end for Game of War? Since the launch of Final Fantasy XV, downloads have decreased as spend has been allocated for the new title.
单双各四肖资料 However, despite their proficiency in the dark arts of user acquisition, it’s interesting to see that of recent MZ have changed their strategy somewhat.
单双各四肖资料New title Final Fantasy XV: A New Empire uses the Square Enix IP and though there is a revenue share agreement in place it would not surprise me if MZ has wanted to focus their efforts on games with a higher margin as high fantasy is notorious for having the highest CPIs of any genre.
单双各四肖资料It’s also notable that since the turn of the year MZ has really been going into full harvest mode on Game of War, dramatically increasing the release rate of new gear and upsetting a number of their players.
单双各四肖资料It may well be that after years at the top and billions in revenue, it’s time to cash out and move onto the next title. The competitiveness of this sector can’t be downplayed and that MZ both took the crown from Kabam and retained their position on top for so many years despite so many rivals trying to catch them is hugely impressive.
Just to show you how big this category could be worth, Israeli based Plarium Games were acquired for a staggering $500 million in the time this article was published, with most of their revenue in their portfolio coming from 4X games such as Vikings: War of Clans.
Even the infamous Zynga attempted to eat into Machine Zone’s cake with a Mafia Wars version of a 4X game. Unfortunately, this game never passed through the soft launch period as the company decided to discontinue it.
While some people have blamed the visuals, the IP or Zynga’s lack of experience in the genre the real reason may be in user acquisition costs. Having seen a lot of theme testing in user acquisition we’ve noticed that the crime theme is often a poor performing theme, which results in higher CPIs.
When the cost of user acquisition is higher than those of the competitors and when the monetisation is the same at best, there’s no point in going live and entering this super competitive market.
Looking at the genres that Machine Zone has reskinned Game of War into, it again shows their understanding and power in the UA market to know which theme is best to make their game around.
Final Fantasy XV: A New Empire
Final Fantasy XV is Machine Zone’s third 4X title. Despite prettier graphics, it’s the same game game you’ve already come to love or hate in Game of War and Mobile Strike. Despite this, it’s drawn a large numbers of players to the title already.
Machine Zone’s latest title saw a collaboration with Square Enix of Japan to use their Final Fantasy IP. I find this game a very interesting case in it’s own right as despite being a straight clone of Game of War and Mobile Strike (albeit with prettier graphics), it’s doing great.
In fact despite an initially low review score and incurring the scorn of gamers worldwide for essentially making the least “Final Fantasy-ish” game to use the IP ever, it’s found enough installs to move up the charts steadily.
Whilst I hope it does not lead to other famous IPs diluting their brand by directly copying an existing game, it proves that their are still huge audiences that have not played 4X games that can be reached.
I also think it’s proof that many of the mechanics of the game are ripe to be plucked and put into totally different genres. It reminds me a bit of how Call of Duty: Modern Warfare evolved the FPS genre on console with its perks system that is now commonplace in almost all FPS games.
The future of midcore
单双各四肖资料One thing that I love about the mobile market is that it’s still a puzzle that we game makers need to figure out. Just look at the following for diversity in the marketplace:
A recent look at the top grossing games in the USA.
单双各四肖资料 Whilst a number of these titles have been around for a long time, there is diversity among the gameplay types represented. We have casual puzzle games with Candy Crush, smash hit IP games with Pokemon GO (ARG) and Dragon Ball Z Dokkan Battle (RPG), Build and Battle with Clash of Clans, 4X games with Game of War / Mobile Strike, and 《部落沖突:皇室戰爭》 representing synchronous battle gaming.
That’s a lot of different genres appealing to many different target demographics. I think this shows that there is plenty of room for both innovation and evolution in the market as both Pokemon GO and 《BULUOCHONGTU:HUANGSHIZHANZHENG》 have created entirely new genres and Gardenscapes has created innovation in what was thought to be the already figured out casual market.
Is midcore evolving once more? Brawl Stars and Arena of Valor have proven hat MOBA and MOBA-light games have appeal and games like Crusaders of Light and Lineage 2 Revolution show that even an MMO has potential in some parts of the world. Contra in China is making bank despite being a 2D shooter on mobile! Whilst I wouldn’t expect many of these titles to succeed in the West, it will influence the next generation of mobile midcore hits.
So what’s next for midcore? Well despite Final Fantasy XV getting off to a good start globally, it’s quite some distance from breaking the top 10
It’s also notable that since the release of the game and the shift away from UA for Game of War and Mobile Strike that those games have now fallen out of the top 10 grossing games as users start to churn from those games en mass. Is it possible that the general public’s taste in midcore games is evolving again?
Since the release of Supercell’s 《BULUOCHONGTU:HUANGSHIZHANZHENG》, we’ve seen that there is a sizeable audience looking for synchronous PvP games are more moment-to-moment focused and less about deeper surrounding systems.
单双各四肖资料Looking at markets around the world we can see that in China the top grossing game is a MOBA. Both China and Korea also have huge MMO titles in Fantasy Westward Journey and Lineage 2 Revolution. Whilst Asian culture is totally different to the Western culture, MMOs have been popular in the past, with Everquest and World of Warcraft being great examples.
If Game of War has taught us anything it’s that players ARE willing to spend long periods of time on their mobile device, so who’s to say that a “true” MMO would not succeed? I personally believe that at some point in time a mobile MMO with town style lobbies and 3D player avatars akin to World of Warcraft will eventually be a hit at some point. Someone just has to build it and get the users in first.
Lords Mobile by IGG is an example of a ’5X’ game. It has a character battle game loop on top of the traditional as battle reports seen in most 4X games.
Another trend seen over the last 12 months is innovating again within the 4X genre through something I am labeling as a “5X” game. With the 5th “X” standing for “eXcite”.
单双各四肖资料Whilst MZ 4X games do not have a battle game, many other developers are trying the concept with success seen in Lords Mobile by IGG and innovative use of traditional RTS mechanics in the Zynga’s flagship mid-core title Dawn of Titans.
hough Dawn of Titans has not performed well in the market, Lords Mobile is frequently in the top 25 to 50 grossing positions around the world.
As midcore players get used to more and more complexity, it brings back one of the fundamental parts of the mobile game design to the forefront – session design. Machine Zone has gone on record to say that they have seen players sit through very long sessions (hours+) playing their games, and it’s something I have seen across multiple different games myself.
单双各四肖资料However, in the West, I think the best mobile games push you through their core loops quickly, but make sessions so addictive you want to do it more than once.
For example in Game of War to come in and set up the next set of actions you need to complete takes no time at all allowing for a short bite-sized session. The longer play habit is also available but it’s not the core to playing the game and hence why adding a battle could be problematic.
Likewise, 《BULUOCHONGTU:HUANGSHIZHANZHENG》 has no restrictions at all for playing the game endlessly, but using its genius Chest Unlock system and making sure that each game takes a maximum of three minutes means that it’s still super easy to have a short but meaningful game session that brings you back.
Hit games in China are moving away from this rule and going for far longer sessions, something that has been tried with Vainglory in the West, but not yet resonating with customers. I do wonder if we will see a shift towards long form gaming or if the bite size session will still prove to be the winning formula.
It’s also worth mentioning synchronous battle games as a “new” type of genre that is fast gaining traction in mid-core. A number of developers have tried to chase the MOBA crowd onto mobile but most thought it was not possible until 《BULUOCHONGTU:HUANGSHIZHANZHENG》 exploded onto our screens and set the charts alight.
Hot on its heels are a number of games that are getting more and more hardcore and I am sure at least one breakout title will appear next year with synchronous gameplay, with Supercell’s own MOBA / vertical shooter-style game Brawl Stars one of those possibilities.
With rising user acquisition costs and a few key companies monopolising the market, the “word-of-mouth” factor is huge and it’s something that I feel games with eSports potential can cover. Supercell is putting a lot of effort into coverage of 《BULUOCHONGTU:HUANGSHIZHANZHENG》 and 30 of the top 100 games in China are eSports-style games.
This is not yet as red an ocean as traditional midcore but it will definitely be a big battleground in the next one to three years.
Mobile 4X games have shown us that complex games with super deep mechanics that are intrinsically social can win big on mobile. Despite being very scary to begin with and almost inaccessible, these games can get players to stick for a very long period of time.
In fact, it shocks me that there isn’t a version of the game that broadens the funnel right out and rethinks the accessibility of the early game because clearly as of here and now 4X gameplay mechanics are popular to a small but heavily monetisable audience.
As for what’s next, it’s possible that the 4X space as we know it is starting to show it’s age. Whilst I would expect a few more titles in this style to come out over the next 12 months, it appears that tastes are beginning to change.
单双各四肖资料And for those other developers that do still want to go toe-to-toe with Machine Zone, their technology, user base and expertise in the area mean that you are fighting a hard battle to take share away from them, especially with CPIs to acquire these players going through the roof.
单双各四肖资料As a result, I think games by smaller teams with a heavier emphasis on core gameplay will become more and more popular as these games are easier to develop and have a better word of mouth potential to grow over time.
单双各四肖资料However, it won’t stop some from trying though and I can see 4X games becoming even more hardcore and concepts from the East such as real-time 3D lobbies becoming a thing. As an example, what would happen if Blizzard made a mobile MMO?
Finally, as this article is about Machine Zone, I want to end with a video given by the CEO of Machine Zone Gabe Leydon in 2013 just as the game was launching.
单双各四肖资料It’s a great watch to get an insight into how the game was made and why, and proved to be a great piece of research for this article. Even from the video you get a sense of the passion from him that went into making the game.
And regardless of what you think about the company or the games, you can’t question the success the company has had or the impact their titles have made on the mobile app stores.（YUANLIANJIE：）